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Privacy Policy

This privacy statement applies to information collected by Mexad (a DataXu, Inc. company, referred to further as “Mexad,” “we,” “us” and “our). This privacy statement describes how Mexad uses the information obtained from third party websites through the technologies of our partners. It also describes the choices available to you regarding our use of your information and how you can opt-out. Mexad has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your information. The TRUSTed Data Program covers only the information obtained by Mexad from its network of third party technology partners and does not cover the information collected on this website. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at privacy@mexad.com. If you are not satisfied with our response you can contact TRUSTe here.

Why Do We Collect and Use Information?

Advertising supports free content and experiences we all love on the web. Our goal is to make advertising more effective by helping to display content that may be of interest to you. Relevant ads are less annoying and help the services that depend on advertising because advertisers pay more for effective ads.

What Types of Information Do We Collect and Use?

We may collect information such as your browser type (e.g., Firefox or Internet Explorer), operating system (e.g., Macintosh or Windows), Internet provider (e.g., Sky, Deutsche Telekom, SFR, Libero, Vodafone), IP address, and whether you respond to an ad. We do not collect your name, address, phone number, e-mail address, Social Security Number, credit card information, insurance plan numbers, financial account numbers, or health related information.

What Technologies are Used to Collect Information?

Our third party partners use two technologies to collect information, both of which are widely used on the Internet: cookies and pixel tags. The information collected via these technologies is used for the purpose of targeting ads, measuring the effectiveness of ads on behalf of Mexad’s partners and to identify the audience most likely to respond to an advertisement.


Cookies are small text files that web sites place in your browser when you visit them or see an ad. Our partners use cookies to determine how often you’ve visited a site or seen an ad by assigning an anonymous identifier to your browser. Cookies cannot be used to access any other data on your computer.

Pixel Tags

Pixel tags are small, invisible images on a web page or other document. Pixel tags allow the operator of the web page or other document, or a third party who serves the pixel tag, to set, read, and modify cookies. Pixel tags allow cookies to be set, read, and modified when you visit the websites of our partners. Pixel tags also allow our partners to better understand how you interact with their sites by observing which pages on their sites are visited.

Opting Out

There are two ways you can opt-out of Mexad’s use of your information.

1. Block all cookies by disabling cookie use in your browser. This may cause some sites to work

2. Opt-out directly with our third party data collection partners:

eXelate: Click here to opt-out

AppNexus: Click here to opt-out

DoubleClick: Click here to opt-out

Please note that you will continue to see generic advertising.

If you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this process for each computer and in each browser.

Mexad, through its parent company DataXu, is a member of the Network Advertising Initiative. You may also opt out of DataXu and other NAI members on the NAI site. To find out more and/or opt-out of NAI member cookies, click here.

Data Storage and Security

Data that may describe an individual’s actions is stored for up to one week before being aggregated and further anonymized.

We retain the aggregated information for as long as needed to provide our services. We will retain and use the information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Even though the information is anonymous, security is important to us. We have implemented reasonable measures to protect the information we are provided. No method of protecting information is 100% secure, and we cannot guarantee its absolute security.

Information Relating to Children

We do not knowingly collect information from anyone under the age of 13. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.


Some of our web site partners may place their own cookies on your Internet browser outside of our service; however, we have no access to or control over these cookies.

In the event another company acquires all or most of our assets, all data compiled or owned by us may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.

We may transmit or share the data we receive with third-party service providers (e.g., data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf.

We may share, in an aggregated format, the information we collect to do business with related third parties, such as our advertising clients.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Changes to This Policy

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contacting Us

Should you have any questions about this Policy, please contact us:
E-mail: privacy@mexad.com
Phone: 857.244.6200
Address: 281 Summer Street, 4th Floor Boston, MA 02110


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